Steel Tracks
Transitioning to Steel Tracks .com: VIQAN’s Strategic Shift in the Heavy Equipment Industry
After over 15 years at the helm of VIQAN, a supplier of rubber tracks, steel tracks, and various undercarriage parts for construction equipment, a pivotal shift is underway. While VIQAN has carved out a niche for itself in the market, there’s been a longstanding challenge that’s as tangible as the products it sells: the name “VIQAN.” It’s proven difficult for customers to pronounce and remember, and it doesn’t immediately resonate with the construction, heavy equipment, or parts business. Recognizing these challenges, VIQAN is set to embark on a significant transformation, leveraging the acquisition of a new domain: Steel Tracks .com.
SteelTracks.com is not just a new URL; it’s a strategic move that aligns perfectly with the needs of the construction equipment industry. The term “steel tracks” is not only a keyword but a fundamental component of the heavy machinery that powers the sector. It speaks directly to contractors, businesses, and individuals in search of reliable, durable parts for their equipment. This shift is a testament to VIQAN’s commitment to not just meet but anticipate the needs of its customers.
A Seamless Transition with a Clear Vision
The transition to SteelTracks.com is envisioned as a gradual and strategic process, taking place over the coming months. This period will be marked by the development of a new website dedicated entirely to steel parts for the heavy equipment industry. However, it’s essential to clarify that this move is not a rebranding in the traditional sense. Instead, Steel Tracks .com will be developed under the VIQAN banner, signifying a broadening of its scope rather than a departure from its roots.
This initiative is designed to leverage the strengths of VIQAN’s existing operation—its expertise, reputation, and 7500+ customer relationships—while addressing its most pressing challenge. By adopting a name that instantly communicates the core of its business, VIQAN aims to enhance its market presence, improve customer recall, and make its online footprint more intuitive for both current and prospective clients.
What This Means for Our Customers
For our loyal customers and partners, this change signifies an exciting evolution. The new SteelTracks.com platform will offer an enriched user experience, streamlined navigation, and an expanded product range focusing on steel undercarriage components. It will provide an easily recognizable and memorable destination for all construction equipment needs, especially for those seeking the durability and reliability of steel tracks.
Looking Ahead
As we lay the groundwork for SteelTracks.com, our commitment to quality, reliability, and customer service remains unwavering. We are excited about the opportunities this new chapter presents and are dedicated to ensuring a smooth transition for our customers. This strategic shift marks a significant milestone in our journey, reflecting our adaptability and commitment to serving the evolving needs of the construction equipment industry.
The introduction of SteelTracks.com under the VIQAN umbrella is a forward-looking decision that reinforces our dedication to excellence and innovation. We look forward to unveiling a platform that not only meets but exceeds the expectations of our valued customers and industry partners. Stay tuned for updates as we progress through this transformation, and prepare to navigate the future of construction equipment parts with SteelTracks.com.
Thank You!
To all of our loyal customers since 2005 we thank you for your commitment through the good times and the bad times. Many customers are now in their late 70’s and early 80’s and are still working doing what they love: outside digging dirt! A truly inspiring message learned over the years is work hard and live long. We are truly a family.