360-906-0109
A close-up view of the tread on a Mustang 1750RT skid steer loader, showing muddy conditions. - Viqan Replacement Tracks & Undercarriage Parts for Heavy Equipment
A close-up view of the tread on a Mustang 1750RT skid steer loader, showing muddy conditions. - Viqan Replacement Tracks & Undercarriage Parts for Heavy Equipment

Who Makes The Mustang 1750RT?

In the world of construction and agricultural machinery, brand names and product lines often become synonymous with quality, durability, and innovation. This association is so strong that the name on a piece of equipment can immediately evoke a sense of reliability and trust. Such is the case with the Mustang 1750RT, a compact skid steer loader known for its performance and versatility in various settings. However, the origin of this powerful machine is a tale of branding, history, and strategic partnerships that might not be immediately apparent from its name alone. Unlike what one might assume, the Mustang 1750RT is not produced by a company called Mustang but by the Gehl Company, an American powerhouse in the compact equipment manufacturing industry.

A Mustang 1750RT yellow skid steer loader with a tracked undercarriage is parked on a gravel surface near some greenery and a gate. - Viqan Replacement Tracks & Undercarriage Parts for Heavy Equipment
A Mustang 1750RT – Viqan Replacement Tracks & Undercarriage Parts for Heavy Equipment

The Gehl Company, headquartered in West Bend, Wisconsin, is a historic institution in American manufacturing. Founded in 1859 by Louis Lucas, Gehl has evolved from its early days into a leader in the production of compact equipment for construction and agricultural markets worldwide. Its main campus, sprawling over 37 acres in West Bend, is not just the company’s headquarters but also houses its research and development facilities, underscoring Gehl’s commitment to innovation and quality in its product lines.

The company’s product offerings are diverse, including skid steer loaders, track loaders, articulated loaders, asphalt pavers, compact excavators, and telescopic handlers. Before exiting the agricultural machinery sector in 2006, Gehl was North America’s largest manufacturer of agricultural machinery other than tractors. This departure marked a significant pivot towards focusing exclusively on compact construction equipment, a field where Gehl has continued to excel and expand its influence.

One of the most notable aspects of Gehl’s strategy has been its acquisition of the rights to manufacture Mustang skid steer loaders. This move not only broadened Gehl’s product range but also leveraged the Mustang brand’s strong market presence and reputation. The Mustang 1750RT is a prime example of this successful integration, embodying the quality and innovation that both brands are known for. Furthermore, Gehl has also previously distributed Takeuchi Compact Track Loaders under the Gehl and Mustang names, showcasing its ability to manage and market multiple brands effectively.

A Mustang 1750RT skid steer loader with tracked wheels parked on a dirt surface with vegetation in the background. - Viqan Replacement Tracks & Undercarriage Parts for Heavy Equipment
A Mustang 1750RT skid steer loader – Viqan Replacement Tracks & Undercarriage Parts for Heavy Equipment

The Gehl Company’s strategic growth took a significant turn in September 2008, when it was acquired by the French equipment maker Manitou Group for US$30 a share. This acquisition allowed Gehl to expand its telehandler market into the US and enter several new equipment markets, bolstering its position in the global compact equipment industry. Following the acquisition, Gehl was delisted from NASDAQ, where it had been traded under the ticker symbol GEHL, marking the end of an era and the beginning of a new chapter under the Manitou Group umbrella.

Finding a dealer for Gehl products, including the Mustang 1750RT, might seem daunting at first due to the brand’s extensive history and the intricacies of its product lines and partnerships. However, potential customers can start by visiting Gehl’s official website or contacting the company directly for information on local dealerships. The company’s strong dealer network and customer service focus ensure that whether you’re in the market for a Mustang skid steer loader or any other Gehl-manufactured equipment, you’ll receive the support and guidance you need to make the right choice.

In conclusion, the Mustang 1750RT, while bearing the Mustang name, is a product of the Gehl Company’s extensive experience and commitment to quality in the compact equipment manufacturing industry. This skid steer loader, like all Gehl products, represents the culmination of over a century of innovation, strategic growth, and a deep understanding of the needs of the construction and agricultural sectors. The story behind its manufacture is a fascinating glimpse into the complexities of branding and production in the heavy machinery market, revealing that behind every name, there’s a rich history waiting to be explored.

Follow us on Youtube & X Steel Tracks